Zehno Papers

2010 Hot Topics

Zehno forecasts hot-button issues and emerging trends for 2010 — including the rise of magazine-style viewbooks and financial aid calculators, Google Wave's game-changing possibility and an identity crisis for regional colleges.

University of the Pacific Debuts Admissions Magazette

With a first-in-the-nation four-year graduation guarantee, one of the most beautiful campuses in the United States, and an engaged community, the University of the Pacific has a lot to brag about. Zehno created an undergraduate admissions magazette to reinforce the university's high-value educational experience. The first issue includes the top five cool spots on campus, a Q&A with Pacific's new president, a feature on the eco-friendly university center and stories about famous alums, including an astronaut Tweeter and an Olympic volleyball player. Read more.

A Year in Review: 2009 Papers

Now that you've seen our forecast for 2010, we wanted to remind you of the topics we covered in our 2009 Zehno Papers series. All are still available on our Web site for download. (Login: zehno, Password: papers)

• Techniques to Turbocharge Your Magazine
• Using Web Features to Achieve Your Communication Goals
• Blogging and the B-School
• Green Matters: Creating Earth Friendly Communications
• Brand New Day: How to Launch Your Brand with Maximum Impact
• Engagement Marketing Revisited: How to Embrace the New Social Media Tools

Zehno Tidbits

Other goings-on at Zehno...

• Zehno speaks

  • Kathy Cain will present "From the Outside In: Making Your Internal Shop Run Like an Agency" at the CASE District IV Conference this March in Austin. She's teaming up with Paige Booth, Vice President of Marketing and Enrollment Management, and Frannie Schneider, Director of Marketing Services, both from St. Edward's University.
  • Shane Shanks will lead the "New Trends in Magazines and Publications" pre-conference workshop at the CASE Editors Forum 2010 this March in Cambridge, Mass.
  • Karen Buck will speak at the NAFSA 2010 Annual Conference this June in Kansas City. She’ll present "Meaningful and Creative Social Media Communications Strategies" with Bill Sandefer, Director of Graduate Admissions and Financial Aid at Tulane University's Freeman School of Business, and independent consultant Alex Brown.

• Zehno social media-lizes

  Looking for a new Facebook friend, LinkedIn contact or Twitter feed to follow? Zehno will keep you in the loop with breaking news, speaking gigs, resource posts, deep thoughts and random pix.

  • Facebook: Become a Zehno fan
  • LinkedIn: Add Kathy Cain to your network to get her Zehno updates
  • Twitter: Troll our feed